The Food and Drug Administration (FDA), which regulates medical products in the US, has approved an e-cigarette for sale for the first time. It authorised the marketing of three products from RJ Reynolds, under the Vuse brand.
The FDA decided that the benefit to adults trying to quit smoking outweighs the risk of teenagers becoming hooked. The permitted products are tobacco-flavoured, as opposed to the sweet flavours popular with younger people. E-cigarettes have been widely sold in the US for the past decade, but teenagers taking it up has caused concern. Manufacturers have been waiting more than a year for official authorisation, as the FDA examined the potential pros and cons for public health.
The FDA, which was given the power to regulate new tobacco products more than a decade ago, has been carrying out a study of e-cigarettes to decide which ones can continue to be sold. The FDA ruling applies to the Vuse Solo ENDS e-cigarette and accompanying tobacco-flavoured pods.
Explaining the FDA’s reasoning, Mitch Zeller, its director for tobacco products said: “The manufacturer’s data demonstrates its tobacco-flavoured products could benefit addicted adult smokers who switch to these products – either completely or with a significant reduction in cigarette consumption – by reducing their exposure to harmful chemicals.”
He also warned that the authorisation could be withdrawn if there were signs of significant use of the product by people who did not previously use tobacco, including young people.
The FDA said that young people were “less likely to start using tobacco-flavoured ENDS products and then switch to higher-risk products, such as combustible cigarettes. “The data also suggest that most youth and young adults who use ENDS begin with flavours such as fruit, candy or mint, and not tobacco flavours.”
RJ Reynolds must also comply with restrictions on digital and TV advertising of the products under the ruling.
The American Lung Association, which campaigns against smoking, expressed disappointment at the FDA decision.”The American Lung Association is dismayed that FDA will permit three Vuse products to remain on the market in the US, including products that contain almost 5% nicotine. The harm these products cause to youth shows that they fail to meet the Tobacco Control Act’s public health standard.”
RJ Reynolds, part of British American Tobacco, said the decision showed its vaping products were suitable “for the protection of public health.”
Earlier, Public Health of England which is regarded as the center of excellence for public health policymaking in the world ruled that e-cigarettes and vaping products are 95% safer than traditional cigarettes.