- Chinese brand eyes global growth via association with French soccer giants
- PSG also confirm multi-year deal with Autohero
French giants Paris Saint-Germain have announced a new partnership with China-based Geekvape, becoming the first soccer club to partner with a vape brand.
The initial one-year deal kicks in for the start of the 2021/22 season and will see PSG work with Greekvape on a number of initiatives, including TV campaigns and co-branded products across authorised countries.
Geekvape’s chief executive, Allen Yang, said: “Six years after its creation, Geekvape has grown into an international brand serving millions of users around the globe.
“The partnership with Paris Saint-Germain is an essential step in its strategic brand upgrade.”
Marc Armstrong, PSG’s chief partnerships officer, added: “Geekvape is an innovative Chinese brand with worldwide ambition.
“We are looking forward to working together to develop creative campaigns.”
The PSG commercial department has been busy in preseason, having also agreed a new multi-year partnership with used cars sales platform Autohero.
Autohero will run large-scale co-branded advertising campaigns in France and in the main European markets. The partnership also covers content on the club’s social media and online platforms, as well as branding at the Parc des Princes stadium, with messaging on the LED overlays located by the corners.
French giants Paris Saint-Germain have announced a new partnership with China-based Geekvape, becoming the first soccer club to partner with a vape brand.
psg,soccer,sponsorship,partnership